The Retbaa Foundation
The Retbaa Foundation embodies the ambitious aspirations of the brand, aiming to generate a positive impact on both communities and the environment. At the heart of its initiatives lies financial inclusion, particularly for women. Through entrepreneurial training and support programs, the Foundation seeks to unlock the entrepreneurial potential of populations, providing comprehensive support through partnerships with training centers and management institutes.
In parallel, the Retbaa Foundation is committed to preserving natural resources and environmental education. Projects such as the protection of Lac Rose in Senegal illustrate this commitment to a sustainable future.
Recognizing the importance of infrastructure in the economic development of African regions, the foundation plans to invest in projects aimed at strengthening local economies. These actions align with Retbaa’s vision to promote balanced and sustainable development. Each project will be closely monitored using new technologies as a lever.